Neighborhood clean-up picture wins Outstanding Photo

August 29, 2008 by markhopper

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When people listen to the radio today it conjures up thoughts of music, shock jocks, and talk radio. Imagine a radio show that inspires people to clean up their neighborhood.

PCI-Media Impact, a not-for-profit organization that produces social change television and radio programs around the world, was recently awarded Outstanding Photograph by InterAction for James Rodriguez’s snapshot of Guatemalan children participating in a clean-up of their neighborhood in San Pedro, Guatemala.

To address the unhealthy waste management practices in rural Mayan-Quiche speaking Guatemala, PCI-Media Impact partnered with local radio stations and local organization La Asociacion Juventud Kiche to produce the radio serial drama Jach b’al Re Loq’ b’al K’u'x (The Love Recycle). The drama featured two of PCI-Media Impact’s most recognizable character types: Chelly, an 18 year old woman who wants to improve the earning potential of her father’s farm, and Don Tavo, Chelly’s father who become ill after struggling to make the farm a success. The drama unfolds as the Tavo family attempts and fails in attempt after attempt to raise different crops. With no success, the family starts recycling inorganic materials and finally establishes a secure income for the family.

The program mobilized local youth, who listened to the program in school each day, to organize a clean up of their towns. The award-winning photograph captures one of those initiatives.

Source: CSR Wire, PCI-Media